Site icon Go54 Blog

5 Tips to Write a Killer Sales Outreach Cold Emails

Cold emailing is the process of sending emails to someone with whom your business has no relationship yet. 

Cold emails are harder since you don’t know how prospects might behave. This is the reason why most cold emails fail. 

The email response rate of cold emails is around 1%, meaning you might get a response after sending 100 emails. 

Personalization, A/B testing, catchy subject lines, and email follow-ups are some of the ways to increase email response rates for sales outreach cold emails. 

Writing a powerful email that actually works is an art. Persuasive copywriting tricks play a significant role in getting people to read your emails and respond.

In this article, I will discuss the top five tips you can use to write a killer sales outreach cold email. 

Let’s begin! 

1- Work on Your Subject Line

Your email subject decides whether your emails will be opened by your prospects or hit the delete button. The entire email efficiency rests on the subject line.

Here are some tips for preparing click-worthy email subject lines for your next sales outreach cold email:

Remember, a boring subject line will always make your sales outreach task harder. You should never ignore the power of powerful and relevant email subject lines that invites the prospects’ to take action leading to more leads and ultimately sales.

If you need some more guidance, then here are some of the best cold email subject line examples to get inspiration from. 

2- Don’t Take the Obvious Route

The email body is the next important part of your email campaign. After you have nailed your subject line, it’s time to power up your email body. 

Here are some excellent hacks to improve your email copy: 

3- Follow Clever Techniques to Ask for Sales in an Email

Asking for businesses in an email is never easy. If you are writing a cold email for the first time, you should master the art of persuasion and influencing people to take action.

You want those reading your email to take one more step and visit your online store, or better, subscribe to your channel or newsletter. That means you should be clever enough to convince your recipient to make that move without offending them.

Follow these to make asking customers for business in your emails a walk in the park:

4- Use Tools

Sales enablement is the practice of equipping your sales team with the necessary tools and guidance to help them succeed in their sales goals comfortably. 

As a business, you need the best email marketing services and tools for your marketing team. Your marketing team will adopt the best cold email strategy, based on customer insights like demography, online behaviour, and gender with the right tools. 

Your team needs sales enablement if you are looking forward to growing your customer base. 

Here are some of the best sales enablement practices your sales team should adopt to get results.

What tools can you use for cold email that is in line with a sales enablement? Let’s look at some of them.

GMass

This email tool helps your sales and marketing team create effective emails right from your Gmail account. Most Twitter, Google, and Uber employees use GMass because of its effective and powerful mail-merging capabilities.

GMass is simple to use, and it takes just minutes to get started with the tool. All you have to do is download the Chrome extension and sign up with your email.

Woodpecker

Take your cold email and pitch to the next level with Woodpecker. This software has been designed to make your hard emailing work easier. It integrates Outlook and Gmail to help you send personalized emails and follow-ups to those on your email list. 

Some key features that make Woodpecker stand out include automatic reply detection, automatic email response, and cold camping tracking and scheduling. It is also easy to understand this software if you’re a beginner at sending out emails. 

Lemlist

Make your email marketing easy to handle with the Lemlist tool. This tool is effective for personalizing any content to fit your recipient. You can use it to customize your images, videos, and texts before sending them to your recipient. You can also generate an email template using Lemlist and send it to those on your email list.

Some key features to look out for when you choose Lemlist to include automatic follow-ups, automation triggers, and advanced campaign reports. 

Yesware

Add Yesware to your list of the most effective tools you can use to take your email campaign to another level. This tool helps you create custom templates for your regular emails and set up follow-up reminders. You can also do email tracking with the tool and make your work much more manageable. You get that chance to view each campaign result on the dashboard. 

Also, the tool helps you track how your recipients use the attachments. It also comes with Salesforce integration, making it easier to track results from every email you send.

Snov

Snov offers you an easy-to-use interface and more powerful features to make your email campaign successful. This software has been designed purposely for cold emailing. It helps you to customize and send straightforward emails to your recipients fast. It saves you time by automating emails.

You can download and add Snov to your Google Chrome browser. The extension helps you locate a customer’s email on your website so you respond to it.

5- Measure Your Success and Don’t Forget Follow-Ups

A successful sales process consists of five steps. These are prospecting, qualifying, presenting, closing, and following up. 

Therefore, following up is always a necessary step in every sales email. In sales emails, often follow-ups are done to initiate closings and interestingly, the first follow-up email generates an 18% response rate. 

Hence, email follow-ups are something that you must never ignore in your sales outreach cold email strategy. Here is how you can create precise and effective email follow-ups:

[Product name] can help you [elements of the prospect’s role] a lot. Can we talk to find out if what I am saying is right?

We are happy to announce [new product name], which could change your [elements of prospects role]. Here is a link to a resource that will help you change your mind about our products.  

Final Thoughts

Every business is different so there are no fixed rules as to what email response rate can make your business successful. Follow the cold emailing tips discussed in this article to close more business leads comfortably. Also, don’t forget to A/B test your emails to identify the elements that are working best for your target audience. Continue optimizing your cold emails to achieve success. Happy cold emailing! 

Exit mobile version