3 Powerful Hacks To Optimise Your Blog For More Traffic

Do you know that having a slow loading website will cripple your business over time? WordPress is a great platform for blog and website owners. However, without proper optimisation, you will end up with a slow loading website and as earlier stated, a website that loads slowly is bad for your business.

A slow loading website invariably affects;

• The amount of traffic you get to your website.
• It increases the bounce rate to your website.
• A slow loading webaite directly leads to low conversions
• It reduces user satisfaction which in turn lowers your profits.

Therefore, as a blogger or business owner who uses WordPress, learning how to optimise your WordPress website from time to time is important. This will help you speed up your website and will help you tackle all the above-mentioned issues that a slow loading website causes.

Below are three powerful hacks to quickly optimise your wordpress website for more traffic.

Tip 1 - Host Your Blog With WordPress Hosting

You are probably already hosting your website with shared hosting. While there is nothing wrong with hosting your WordPress blog with a shared hosting account, hosting your blog with WordPress hosting will do your blog a lot of good. You will enjoy the following benefits when you use WordPress hosting:

• 2.5x website speed
• Automatic security updates
• Automated social media posting
• Downtime monitoring
• SEO and more

You can get WordPress hosting from other providers at the rate of N8,000/month and above but with us, you can get it for as low as N1,500/month. You also get a free SSL certificate, **free .**COM.NG or .ORG.NG domain with the annual plan, 24/7 customer support and more.

What makes our WordPress hosting great?

• It is powered by NGINX (pronounced as engine-ex). NGINX is the fastest web server available and is used by over 63% of the world's top 10,000 websites.
• Our WordPress hosting is powered by Amazon web services Amazon Web Services (AWS) is a secure cloud services platform that offers database storage, content delivery, and other functionality to help businesses scale and grow. It securely stores all your files on the cloud so you can access them from anywhere, deliver static and dynamic files quickly around the world using a Content Delivery Network (CDN) and much more.
• All our packages are run on SSD drives and use the cPanel framework. SSD stands for "solid-state disk". It is a type of storage that is faster than a hard drive. An SSD is able to read and write data much faster than a mechanical hard drive. Tomshardware rightly states that the worst SSD is at least three times faster than a hard drive.

Even better, all the benefits you get when you host your blog with our WordPress hosting service means you don't have to worry about taking care of any of the technical parts of running a website.

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Tip 2 - Use A Fast WordPress Theme

Choose a well coded, easily customisable and lightweight WordPress theme. Too much PHP, JavaScript, Iframe is not good for your website's speed. If you need to, you can hire a developer to help you choose a theme or help you customise your preferred theme to your taste.

One more thing, if you are not using a responsive theme, ensure that you start using one. A responsive theme will ensure your website loads properly on both mobile phones, tabs or desktop devices. Google also prefers to serve responsive sites to people searching for stuff on their search engine. To get a boost in your SEO, use a responsive theme.

Tip 3 - Do Not Upload Videos Directly On Your Blog

Generally speaking, uploading videos directly on your website is a bad idea. Not only will it eat up your bandwidth fast, it will make your blog larger which will lead to slow load time .

If you would like to add videos to your blog, I will strongly advise that you use auto embed. With this WordPress feature, all you have to do is copy the video link of the video you want to add to your content from Youtube or Vimeo and paste it in the content you want to add it to in your WordPress editor. Simple as ABC.

Are you ready to optimise your blog and start enjoying speedy load time, lesser bounce rates, great conversions, great placements on Google organic searches and more? Get your WordPress hosting plan here now.

Want to know what the WordPress community in Lagos think about our WordPress hosting? Check out what they said here.