Email A/B Testing: Tools, Techniques, and Best Practices

Is it an easy task to come with a good email campaign? I guess not. We should take multiple factors into account. I mean content, imagery, fonts, color schemes, and many more. We have to personalize offers, detect the optimal sending time… Even emojis may impact the result. Relying on our own taste is dangerous. […]
Five Reasons Why You Need A Business Email Address

The question “Why do I need a business email address?” will most likely have crossed your mind a few times. You may not even see the need for professional email addresses because you can freely use email services like Yahoo, Gmail, Hotmail and so on for your business. What is a Business Email As a […]