{"id":3431,"date":"2020-03-17T15:34:17","date_gmt":"2020-03-17T14:34:17","guid":{"rendered":"https:\/\/blog.whogohost.com\/?p=3431"},"modified":"2025-10-13T08:48:26","modified_gmt":"2025-10-13T07:48:26","slug":"how-to-supercharge-your-content-marketing-strategy","status":"publish","type":"post","link":"https:\/\/go54.com\/blog\/how-to-supercharge-your-content-marketing-strategy\/","title":{"rendered":"How to Supercharge Your Content Marketing Strategy in 2020"},"content":{"rendered":"\n<p>If you\u2019re looking for ways to <a href=\"https:\/\/blog.whogohost.com\/7-step-guide-to-boost-your-business-in-2020\/\">boost your business<\/a> in 2020, then content\nmarketing is the way to go. It has proven to be one of the most effective ways\nto build trust and boost sales.<\/p>\n\n\n\n<p>For medium- and large-sized businesses,\ncontent marketing cost is up to <a href=\"https:\/\/getgist.com\/content-marketing-statistics\/\">41% less per lead<\/a> than paid search. The\naverage customer acquisition cost for a company dropped from $108 to $64 per\nlead when they switched to content marketing.<\/p>\n\n\n\n<p>With numbers so impressive, it would be\nfoolish to not put all your efforts into acing your content marketing game.\nYour users are looking for good-quality content to make a decision. <a href=\"https:\/\/www.siegemedia.com\/strategy\/content-marketing-statistics#ch7\">9x more leads<\/a> were reportedly generated by\nusing long-form blog posts.<\/p>\n\n\n\n<p>By being strategic and consistent with your\ncontent marketing, you can help your business grow and scale in the long run.\nMentioned below are five simple tips to help you get started.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Have SMART goals <\/h2>\n\n\n\n<p>Setting the right kind of goals is crucial for\nthe success of any marketing campaign.<\/p>\n\n\n\n<p>SMART is an acronym for a great approach to\nany campaign, especially content marketing. This ensures you&#8217;re getting your\nmoney&#8217;s worth!<\/p>\n\n\n\n<p><a href=\"https:\/\/www.mindtools.com\/pages\/article\/smart-goals.htm\">SMART goals<\/a> are<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Specific<\/li><li>Measurable <\/li><li>Achievable <\/li><li>Relevant<\/li><li>Time-Based<\/li><\/ul>\n\n\n\n<p>What does this have to do with content\nmarketing? Oh, so much!<\/p>\n\n\n\n<p>First, having specific goals means they&#8217;re\nstraightforward, simple, and focused. They answer the basic questions, such as,\nWhat are we trying to accomplish here? Why? And who is involved in this\ncampaign?<\/p>\n\n\n\n<p>Your goals must also be measurable\u2014otherwise,\nhow else can you track deadlines and results?<\/p>\n\n\n\n<p>You&#8217;ve also got to focus on achievable goals,\ni.e., ones that are within your budgets and talents. This will help you stay\nfocused and positive.<\/p>\n\n\n\n<p>Relevant goals refer to how worthwhile your\ncampaign is. It must be modern per the time, the audience, its goals, and your\nother campaigns. <\/p>\n\n\n\n<p>And last, stay on track with time-specific\ngoals. Do you want to achieve specific results in six weeks or six months? And,\nwhat are the day-by-day tasks needed to accomplish these goals in the allotted\ntimeframe? <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Track your performance to ensure it&#8217;s\nworking<\/h2>\n\n\n\n<p>For you to track your performance and gauge\nwhere you stand, you first need to set clear objectives. Based on these goals,\nyou can determine the metrics that can help you track your overall performance.\nFor example,<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Email sign-ups can help you track the performance of your newsletter<\/li><li>Sales lead quality can help you understand the quality of your content<\/li><li>Website traffic can help you understand awareness of your product<\/li><\/ul>\n\n\n\n<p>These are all measurable and should nod at the\nsuccesses (or failures) of your content marketing campaign. It\u2019s a good\npractice to keep a track of all new leads your content is bringing in as they\ncan help your sales team turn them into loyal customers. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. Repurpose your content across\nmultiple platforms<\/h2>\n\n\n\n<p>Say you&#8217;ve written an excellent piece of\ncontent that&#8217;s performing really well. Or maybe you have created a long pillar\npost that explains a topic from multiple angles.<\/p>\n\n\n\n<p>Aside from promoting that article, try to repurpose your content for multiple platforms. This is a fantastic way to get maximum returns out of the minimum effort. It helps you increase your exposure while also saving you time, money, and effort. Some <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2015\/02\/03\/repurposing-content\">methods of repurposing<\/a> include<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Turning blog posts into downloadable guides or eBooks<\/li><li>Sharing smaller snippets through an email newsletter<\/li><li>Create visual content for Pinterest and Instagram<\/li><li>Breaking down an eBook into smaller blog posts<\/li><li>Converting bits and pieces of a blog post into smaller content for\nsocial media platforms<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">4. Link to professional sources\nto improve credibility<\/h2>\n\n\n\n<p><a href=\"https:\/\/copyblogger.com\/overcome-skepticism\/\">The\naverage reader is skeptical<\/a>, and rightfully so. It&#8217;s your job as the\ncontent creator to prove your ideas are not only noteworthy but are accurate,\ntoo.<\/p>\n\n\n\n<p>When it comes to content, always provide\nevidence to back up any claims you make. The more accredited your source, the\nmore trustworthy you become. <\/p>\n\n\n\n<p>Link back to professional sources, such as\ngovernment websites and research institutes, to improve your credibility. You\ncan also share backlinks to relevant testimonials as they are one of the\nstrongest sources of information for a potential client. <\/p>\n\n\n\n<p>Embrace this skepticism as a way to write\nexcellent content that anyone can trust. Don&#8217;t be afraid of providing more\ninformation and data to prove your points or back up your claims.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. Solve problems with your\ncontent<\/h2>\n\n\n\n<p>One of the time-tested ways to make your\ncontent stand out is to solve a problem through storytelling. Everyone loves a\ngood story and if it helps a potential customer solve their problem then\nthey\u2019re likely to develop a positive association with your brand.<\/p>\n\n\n\n<p>Ask yourself some of the <a href=\"https:\/\/www.quicksprout.com\/is-your-content-good-enough-questions-to-find-the-answer\/\">following questions<\/a> to ensure your content is\nproviding value to your readers:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Are you writing for yourself or for your readers?<\/li><li>Do you have credible resources to back up all the claims that you\u2019re\nmaking? <\/li><li>Does your content have strong visual elements that better explain a\nconcept (eg. infographics)?<\/li><li>Is your headline click-worthy?<\/li><li>Can the average reader grasp your content (i.e., the language is not\ntoo technical or confusing)?<\/li><\/ul>\n\n\n\n<p>Before you post any content, make sure that it\naddresses your target audience\u2019s pain points and provides meaningful solutions\nto them. It\u2019ll go a long way in building trust with them.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Use These Content Marketing Tips\nto Supercharge Your Campaign in 2020!<\/h2>\n\n\n\n<p>The goals for this year are similar to last\nyear&#8217;s: be credible and offer consistency. People love blog posts for a\nreason\u2014they provide insight, advice, data\u2014and they&#8217;re more useful now than\never. With all the competition online, you can&#8217;t afford to not use these\ncontent marketing tips.<\/p>\n\n\n\n<p>Make a voice for yourself and then let that\nvoice be heard!<\/p>\n\n\n\n<p>Great content is only one significant facet of\na more extensive campaign that encompasses several tactics. There are various\nother ways to advertise your product or service!<\/p>\n\n\n\n<p><a href=\"https:\/\/blog.whogohost.com\/how-to-create-a-successful-marketing-strategy\/\">Click here<\/a> to see how else you can build a\nsuccessful marketing strategy. While you&#8217;re at it, subscribe to our newsletter\nto get the latest updates and information straight to your inbox.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019re looking for ways to boost your business in 2020, then content marketing is the way to go. It has proven to be one of the most effective ways to build trust and boost sales. For medium- and large-sized businesses, content marketing cost is up to 41% less per lead than paid search. The [&hellip;]<\/p>\n","protected":false},"author":157,"featured_media":3432,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[129,135,132,143,145,58,6],"tags":[],"class_list":["post-3431","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogging","category-how-tos","category-online-marketing","category-small-business-marketing","category-social-media","category-website","category-wordpress"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Supercharge Your Content Marketing Strategy in 2020 - 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